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How to Build Profitable Customer Relationships
For most business leaders today, this is a challenging time. Leaders demand their business to grow, so marketers are constantly focusing on putting their products and services into the hands of new customers. Unfortunately, this intense focus on attracting new customers diverts the attention of old or old customers.
Attracting new customers is much more expensive than retaining existing customers. So why do so many companies only focus their energy and money on new customers? This is because every organization is committed to growth, and growth is about building new businesses.
However, in order to maintain sustained profitability, the company must establish and maintain profitable relationships with all its customers (past, present and future). Business leaders must do four things to build profitable customer relationships.
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